HOW DDMS GETS RESULTS

Why DDMS is Effective?

Programmatic service providers struggle to cope with large amounts of bad publisher inventory in the real time bidding marketplace that can hurt brands and negatively affect campaign performance.

DDMS has the answer.

We take a back to basics approach with a clean display inventory strategy. We run on what is called a “closed network” meaning we manually select the websites for every campaign, as opposed to an “open RTB environment” where ads can literally appear anywhere regardless of quality or content. In other words, we run each campaign on sites you would recognize and that are customized to reach target audiences. This means you can trust the sites ads will serve on and gives campaigns an immediate advantage over the standard display campaign.

Campaign Rationale

Just as others in the real time bidding space, DDMS uses a Demand Side Platform (DSP) that plugs into all major inventory sources, such as large ad exchanges/Supply Side Platforms (SSPs).

However, DDMS starts with a customized, strategic media plan for each campaign. We offer media plan transparency, meaning you can see the plan with a full list of sites we are serving ads. There are no surprises … ever! This demystifies the process and allows you to be confident in the strategy you are offering your clients.

We don’t wait for an algorithm to help a campaign perform well over time. Most programmatic companies build a campaign on a platform and turn it over to the automated platform algorithm to improve campaign performance over time. When campaigns don’t perform as hoped, optimizers get assigned to tune and tweak over and over, striving for the promised performance. Constant touching and tuning by optimizers is compensation for poor planning and lack of strategy.

DDMS campaigns launch strong with a strategic media plan based on years of programmatic campaign fulfillment experience. From there, we manually optimize campaigns driving results based on action-based data, such as ad engagement, or conversion data beyond the click.

What about Audience Segments and Behavioral Targeting?

There is a difference in first party and third party data. We emphasize performance-based data. This means we primarily use first party data that is based on user actions after they see a display ad.

Others heavily rely on third party data that has been sold and resold several times making actionable optimization nearly impossible. More often than not, third party data segments contain a lot of bad data, which is why we take steps to ensure our campaigns only use clean, action-based data and do not rely on phishing gathering techniques. We believe data is only as good as the site it is seen on, which is why we typically see vastly improved performance by targeting a closed network of premium websites compared to the industry standard.

Lastly we recognize that our reports are just half the story. We appreciate feedback from our resellers from their clients, positive and negative. WORKING TOGETHER will ensure happy clients and renewals!